On Aug 15,2014, celebrating India's 68th Independence day, Chetna initiated the 3DPnL program in the 100% organic village of Dhanora (p) in Adilabad district with a host of activities. Along with hoisting the tricolour, villagers participated in the Shramadaanam (voluntary work), planted saplings and burnt packets of Bt cotton seeds. As one of the two villages (Lebed in Bhavanipatna Odisha will be the second village) hosting the 3DPnL program (3 Diemensional Profit and Loss Program), Dhanora (p) village will become the epicentre of an ambitious study that will quantitively and qualitatively ascertain the economic, social, cultural and environmental impact of CSR activities taken up by the Chetna Coalition - a group of garment brands who have joined forces to make the cotton supply chain more sustainable. The partners in the coalition are:
- PrAna (Columbia Group)
- Stanley and Stella
- Under The Canopy
- Pants to Poverty
- Dibella India
- Armstrong (Vertically integrated – specializing in knits)
- Rajlaksmi (Vertically integrated – specializing in knits with some woven)
- Caos (Garment factory – specializing in wovens with some knits – with FLO and GOTS certified suppliers)
The 3DPnL Project will first focus on two villages, in Lebed village in Odisha and Dhanora(P) in Telangana. These villages will have 100% of their production procured by the coalition and will be analyzed thoroughly through the 3DPnL to provide very thorough information on the economic, social, cultural and environmental impact of the coalition all along the value chain (as the analysis will also be done in the spinning mill and garment factory) and provide a management system to enable year on year improvements.
Watch this space for more activities in the coming days.