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On Aug 15,2014, celebrating India's 68th Independence day, Chetna launched the 3DPnL program in Lebed village in Kalahandi district with a host of activities. Along with hoisting the tricolour, villagers participated in the Shramadaan (voluntary work) and planted saplings. As host to the 3DPnL program (3 Diemensional Profit and Loss Program), Lebed village along with Dhanora (P)village in Adilabad, Telangana will become epicentres of an intensive pilot project that will first stream a number of sustainable development CSR initiatives to these two villages. This will be followed up with the 3 DPnL study, an exhaustive and meticulous quantitive and qualitative survey to accurately measure the economic, social, cultural and environmental impact of the CSR interventions. Results of this study will be further used to scale up the CSR initiatives in other areas. The 3DPnL program is a joint initiative by Chetna Organic, C&A foundation and the Pi Foundation and supported by a group of brands buying organic and Fairtrade cotton from Chetna who have joined forces to form the "The Chetna Coalition".

A journey that began with a small farmer in a nondescript village called Choupanguda in Adilabad 2004 has now reached scale expanding to more than 13,775 acres in six mandals and 154 farmer groups.

Read Full Story (in Telugu)



On Aug 15,2014, celebrating India's 68th Independence day, Chetna initiated the 3DPnL program in the 100% organic village of Dhanora (p) in Adilabad district with a host of activities. Along with hoisting the tricolour, villagers participated in the Shramadaanam (voluntary work), planted saplings and burnt packets of Bt cotton seeds. As one of the two villages (Lebed in Bhavanipatna Odisha will be the second village) hosting the 3DPnL program (3 Diemensional Profit and Loss Program), Dhanora (p) village will become the epicentre of an ambitious study that will quantitively and qualitatively ascertain the economic, social, cultural and environmental impact of CSR activities taken up by the Chetna Coalition - a group of garment brands who have joined forces to make the cotton supply chain more sustainable. The partners in the coalition are:


  1. PrAna (Columbia Group)
  2. Stanley and Stella
  3. Under The Canopy
  4. Loomstate
  5. Kowa
  6. Pants to Poverty
  7. Dibella India
  8. Kuyuchi


  1. Armstrong (Vertically integrated – specializing in knits)
  2. Rajlaksmi (Vertically integrated – specializing in knits with some woven)
  3. Caos (Garment factory – specializing in wovens with some knits – with FLO and GOTS certified suppliers)

The 3DPnL Project will first focus on two villages, in Lebed village in Odisha and Dhanora(P) in Telangana.  These villages will have 100% of their production procured by the coalition and will be analyzed thoroughly through the 3DPnL to provide very thorough information on the economic, social, cultural and environmental impact of the coalition all along the value chain (as the analysis will also be done in the spinning mill and garment factory) and provide a management system to enable year on year improvements.  

Watch this space for more activities in the coming days.

BHUBANESWAR: Incessant rain of three successive days triggered flash flood fear in the Baitarani, Vansadhara rivers and their tributaries on Monday. Parts of five districts, Jajpur, Bhadrak, Keonjhar, Gajapati and Kalahandi, are likely to be affected by it.

Heavy rain also inundated several low-lying areas and cut off road communication. According to reports, both Baitarani and Vansadhara were flowing close to the danger level by evening and may cross the red mark. The water level in other major rivers also witnessed a rising trend.

Read Full Report in The TOI

The district administration of Kalahandi has come out with a contingency plan even as long dry spell and erratic monsoon rains have adversely affected both paddy and cotton farming.

“Keeping the erratic monsoon and scanty rainfall so far, we have prepared a contingency plan to tackle the situation.  We will provide all sorts of assistance to the farmers to tide over the situation,” said deputy director of agriculture (DDA), Mr Laxman Kumar Paltasingh.

While the district administration had set a target to distribute about 61,133 quintals of paddy seed during the Kharif season, about 58,000 paddy seed, which is around 95 per cent of the target, has so far been disbursed.

Read the full report in The Statesman

Condition set to worsen if there is no rainfall in the days to come

It will take at least a few days of continuous rainfall for the groundwater in Adilabad to get recharged to a desired level given the current precarious situation, according to experts. This year, the level at which groundwater is available has plunged deeper than the depths at which it was available in summer and continues to sink further thanks to the prolonging dry spell.

Rainfall has occurred across the district on Wednesday, a few places received spells of heavy rainfall too, but the intensity and quantum was not enough for proper percolation. “It will take some more spells of heavy rain before the soil gets saturated and allow deeper percolation,” opines the Deputy Director of Groundwater Department in Adilabad G. Kumaraswamy as he sums up the situation.

Read Full Report in The Hindu


Many places in Adilabad district received good rainfall, the first of the season, on Friday bringing the cheer among the farming community and public.

The spell which started on Thursday evening continued the next day too.

Among the places which received good rainfall are the 10 mandals in Adilabad Assembly constituency with Boath recording nearly 10 cm until 8 a.m. on Friday. Adilabad town and mandal received about 6 cm during the same period.

The hilly areas of Jainoor and Kerameri too received rainfall in excess of 5 cm. The phenomenon brought down the deficit in rainfall from over 50 p.c. to about 46 p.c.

Against a normal of 26.3 cm rainfall for the period between June 1 and July 6, the rainfall received was 14.2 cm. Last year too, the deficit during the corresponding stood at 36 per cent.

Read report in The Hindu

PACT Apparel Introduces New Organic Cotton, Fair Trade Certified(TM) Line

Whole Foods Market Is the Exclusive Launch Partner

SAN FRANCISCO, CA, Mar 07, 2014 (Marketwired via COMTEX) -- PACT, an ethical and organic apparel brand, announced today that it is launching a line of organic cotton apparel manufactured in a Fair Trade Certified(TM) facility. The line will include 19 product styles featuring 78 different items. A preview of the line featuring custom designed women's t-shirts for Spring retailing at $14.99 launches March 7, 2014 exclusively at select Whole Foods Markets.


On July 1, 2014, the Fair Trade Certified line will be expanded to include its famous underwear, leggings, camisoles, men's t-shirts, long johns and baby products. The expanded line will be available at retailers across the US and on . This is the first Fair Trade Certified line for PACT whose mission is to design and produce clothes that make the world a better place.

From seed-to-shelf, PACT follows every step of the manufacturing process in a supply chain that is fully GOTS and Fair Trade Certified by third party auditors. All of the cotton for PACT's Fair Trade Certified line is sourced from Chetna Organic -- a cooperative of 15,000 organic cotton farmers in India who practice non-GMO organic agriculture. Chetna works to improve livelihood options of smallholder farmers by making their farm systems more sustainable and profitable, and by creating access to ethical markets in cotton.

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Farmers in India have suffered the abuse and unscrupulous money lenders and middlemen. Cotton farmers have found themselves under crushing debt, unable to pay back lenders. The major reasons to borrow money is to buy pesticides to spread over the yearly crop. The cost of the pesticide is inflated, forcing them to borrow more than they can pay back launching them into a cycle of debt, continuing to borrow money for pesticide, pay it back, then borrowing more money, to again buy more pesticide. Tens of thousands of farmers across India's agricultural sector have committed suicide over the past two decades...

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