On Aug 15,2014, celebrating India's 68th Independence day, Chetna launched the 3DPnL program in Lebed village in Kalahandi district with a host of activities. Along with hoisting the tricolour, villagers participated in the Shramadaan (voluntary work) and planted saplings. As host to the 3DPnL program (3 Diemensional Profit and Loss Program), Lebed village along with Dhanora (P)village in Adilabad, Telangana will become epicentres of an intensive pilot project that will first stream a number of sustainable development CSR initiatives to these two villages. This will be followed up with the 3 DPnL study, an exhaustive and meticulous quantitive and qualitative survey to accurately measure the economic, social, cultural and environmental impact of the CSR interventions. Results of this study will be further used to scale up the CSR initiatives in other areas. The 3DPnL program is a joint initiative by Chetna Organic, C&A foundation and the Pi Foundation and supported by a group of brands buying organic and Fairtrade cotton from Chetna who have joined forces to form the "The Chetna Coalition".