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Peace By Peace Cotton Project


Operational Area: Kalahandi, Bolangir, Koraput districts in Orissa

Peace By Peace Cotton ProjectFelissimo Corporation in collaboration with Chetna and technical support from JICA, designed a collaborative program – Peace by Peace Cotton Project to complement the existing efforts of The Organic and Fair Trade Cotton Intervention Program(since June 2009) to support the smallholder cotton farmer households in Odisha. Project activities have been planned around the following two broad and yet critical thematic categories in the context of the overall program objectives based on the detailed need assessment;
  • Peace By Peace Cotton Project 2Transitional support for the organic farmers mainly focused on:
    (a) ensuring productivity enhancement through asset creation
    (b) reducing dependence on external inputs like seeds
    (c) enhancing capacities and confidence among farmers towards undertaking ecological/organic cotton farming practices by setting up demonstration models to reduce anxiety among in-conversion farmers and further help them in a smoother transition to organic.
  • Peace By Peace Cotton Project 2Education fund for promoting education among children of small and marginal cotton farmers and wage labor. The focus is mainly on
    (a) Facilitating rural communities to undertake school enrolment campaigns to ensure 100% enrolment of children in schools;
    (b) Capacity building of the farmer SHG on local school education monitoring and exercising rights for demanding accountability;
    (c) Set up vocational training centres, esp. for girl children (school dropouts) leading to skill development
    (d) Scholarships to outstanding children for higher education (+2 onwards) with specific emphasis on girl children.
Peace by Peace Project is being implemented successfully and has been recognized by the participating farmer community, government departments and more importantly valuable consumers of Felissimo Corporation which is evident from the increasing contributions.  In this context, Felissimo Corporation has now expanded the collaboration to cover Andhra Pradesh farmers too.

Peace By Peace Cotton Project 3Peace By Peace Cotton Project 4Peace By Peace Cotton Project 5


MAAD activities on Independence Day in Mahagaon Tribal School (Aug 15, 2014) As part of Independence Day celebrations on Aug 15, 2014, students and staff in the Mahagaon Tribal Welfare School hoisted the flag, organised Music and Dance programs and received prizes for their participation in various events. These celebrations give an opportunity for the tribal students to showcase the skills they learn under the Chetna -Felissimo sponsored MAAD (Music, Agriculture, Art and Dance ) program under the Peace by Peace project.  
MAAD Workshop for Parateachers and Field Coordinators (July 2014)
After a successful 3-day workshop in Utnoor, a similar workshop was organised in Bhavanipatna for Chetna's parateachers, block coordinators and field workers about the concept and goals of MAAD (Music, Art, Agriculture and Dance) program. Intensive participative sessions were held on the philosophy of the MAAD programme, its components, role of parateachers, child rights, integration of organic agriculture with school curriculum, integration of Music, Art and Dance with agriculture and developing a timeline of activities for the parateachers. These participants are the actual delivery agents for the ambitious MAAD program and would go on to execute the program in the government schools where they have been placed. MAAD is a vital component of the educational support programme in the Peace by Peace program initiated by Chetna Organic and supported by Felissimo corporation, Japan. The workshop was held between July 23-25 in Bhavanipatna.

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